What an exciting project! A hot sauce manufacturer reached out to BoldtSmith Packaging looking for a re-design on their current single serve packaging. Want to see what packaging concepts we designed?
Develop multiple packaging design concepts that enhance this iconic brand and increase the customer experience when utilizing their product in a single serve application. These concepts would be presented to a cross functional team including marketing from headquarters and manufacturing from the plant. Including both marketing and manufacturing is critical in the process of vetting packaging solutions.
We broke the plan to develop these packaging concepts into five steps:
A few key takeaways from the above listed process, we did not provide concepts that just look great in a fancy powerpoint but then cannot be manufactured.We provided solutions vetted for manufacturability with pricing and key data points for the customer to make an informed decision on which they would like to pursue.
Which one of the below designs is your favorite?