Our in house Creative Director, Ray Andrew teamed up with Johnsonville’s Innovation Team led by Erik Falck on an exciting new product launch! The Johnsonville Sausage Strips! Over two hundred retail package design options were created, reviewed, researched, and evaluated for the best consumer response using proprietary methods to ensure the most successful results upon launch. Due to client confidentiality, we are limited in what we can share about specific data and the processes used to select the final designs.
Below is a short video of the retail package designs evolving, and a gallery of some of the more unique options created and reviewed during the development process.
The Johnsonville team is top-notch and we are glad to be a part of this new launch!
Learn more about Johnsonville’s new Sausage Strips product line at their website.
Interested in finding out more about the packaging design and brand development services BoldtSmith Packaging offers?
Click the below link to find out more including awards that Ray has achieved throughout his career.
Image Gallery of 20 Alternate Package Design Options
First impressions are everything. A great looking package can communicate your story quickly and memorably via the unique use of colors, typography and photography or illustration on quality materials. We can provide the expertise to develop a customized packaging solution from scratch or breathe new style into an existing design. A well-engineered and attractive package is a long-term investment in selling your product, enhancing your market credibility and growing your business.
Meeting with a retailer for a product line review? BoldtSmith Packaging can quickly create the graphics and printed packaging samples for the line review. Visit our contact us to get started with your new package design!